-The United States President Donald Trump has appointed Brad Parscale, former digital adviser his 2020 re-election campaign manager.
The “Trump Campaign” in a statement said Brad will spareheard the advanced planning for the 2020 election and the campaign will be engaged in the 2018 midterm elections.
Trump has left little doubt about his intentions to seek re-election. He filed the paperwork to organize his re-election committee on the same day as his inauguration, held his first campaign rally Feb. 18, 2017, in Florida, and has mused publicly about would-be Democratic challengers.
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Parscale, an Austin, Texas-based digital consultant and ally of Trump’s son-in-law and senior adviser, Jared Kushner, ran the Trump campaign’s digital operations in 2016, which included sophisticated social media targeting. He previously worked for the Trump Organization.
In an interview with CBS’s 60 Minutes last year, Parscale described how a team that grew to 100 people created 50,000 to 60,000 ads on Facebook daily to reach different swaths of Trump supporters to maximize support and online donations.
In a statement, Eric Trump, the president’s middle son who has taken on a large role in the campaign, said, Parscale “has our family’s complete trust and is the perfect person to be at the helm of the campaign.”
Kushner also praised Parscale in a statement. “Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run,” he said. “His leadership and expertise will help build a best-in-class campaign.”